Online Real Estate & Mortgage Experts – are they Really Experts or Just Manipulating Google?

Everyone online is suddenly a real estate or mortgage expert.  How do you verify that they really are what they claim?

You’re looking for a home and/or mortgage, so you’ve started your search online like over 70% of consumers.

There’s so much information, it’s overwhelming.

A simple search like, “Birmingham Michigan Mortgage Rates“, returns 180,000 results!

How do companies and individuals stand out in that big of a crowd?

They all compete to be on the first page of Google as over 90% of those searching Google don’t look further than that. 

Does being on the first page of Google mean that company/person is an actual expert or the best one to call?

Not by any means. 

All a high Google ranking MAY imply is that:

• that company/person has put out enough content to be noticed by Google.  That doesn’t mean it’s good content though!
• the high ranking company/person hired a company to post content for them and do other things to manipulate them to the top – they’ve basically bought there way there.

So how can someone searching the web be sure their search leads them to the right expert?

Read the content associated with the company/person your search leads you to!

• Once you do that, several patterns emerge:
• You’ll see real estate agents that only post listings for sale.
• Other agents may only post sales data.
• Many lenders and loan officers only post interest rates.
• Too many basically just brag about how good they are.

True experts, the one’s you should hire, will show their expertise by doing more than the above.

Think about it this way, you don’t need a real estate agent to find homes advertised online for sale.  Information is also readily available online about sales data and trends.  Same goes for interest rates.

As I pointed out with the 180,000 search results for “Birmingham Michigan Mortgage Rates“, that’s way too much data to interpret.  That’s what you need an expert for.

A true expert will assist you in efficiently and logically understanding what the data means for your situation – whether buying or selling real estate or looking for a purchase or refinance mortgage.

Keep all this in mind the next time you search online for anything.

Experts earn that title, they don’t buy it.

BTW – as I’m considered an expertin my field and use that earned title to improve my Google rankings, I encourage you to check out my blog, website and fanpage to determine for yourself if I’m worthy of being called an “expert“:)

MORTGAGE, EXPERT, MICHIGAN, BIRMINGHAM, BLOOMFIELD, DETROIT, ROCHESTER, ROYAL OAK, TROY